Urban Outfitters is a prestigious brand in retailing, but it wasn't until recently that I discovered Anthropologie. If you haven't heard, seen, or been in an Anthropologie retail location, you are missing an experience, I kid you not.
After visiting the store, I dug up some numbers that shocked me. Here's one that really left an impression: the typical Anthropologie customer spends eighty minutes in the store per visit. Eighty -- that's one and a third hours on each visit. How much time do you think the average customer spends with other retailers? Fifteen minutes. That's an amazing number that should convey loads about the feel of the stores.
Anthropologie was formed to capitalize on patrons of the Urban Outfitters chain who outgrew UA's fashions. As such, the target customer for Anthropologie clothing is a 30 to 40'ish sophisticated woman with high disposable income. Not a bad niche to target!
Ask ten women what they think of Anthropologie and you'll probably hear . . . one opinion! Almost unanimously, people love the store, but aren't crazy about the prices. Granted, they are steep, but for good reason. Anthropologie is very selective and exclusive with their clothing lines, and just about all of the clothing you find in a retail location is limited edition. Heck, they even have a good selection of one-of-a-kind items!
These items tend to fly off of the shelves, leaving oddball items scattered about, but that leads to an opportunity for buyers: namely, sales racks. There are quite a few sale items if you don't mind hunting, which I'm sure is partly responsible the average length of stay.
What impresses me the most about Anthropologie clothes is the distinctive styling. Their fashions include a lot of floral prints, laces, and velvets, but look classy and sophisticated at the same time. The feeling that I get is that it's a clothing line for beautiful women who don't want to reveal half of their bodies to look sexy. Touchdown, I'd say.
If you're really looking for a deal, you can find discount Anthropologie clothing online - not through the Anthropologie store, but through other retailers. I can't imagine that these items are wholesale, and with the high turnover in clothing, I don't think it's made up of last season's items either, but the price is attractive!
Here's the bottom line: if you haven't yet stepped foot in an Anthropologie store, find out if there's one in the vicinity. It really is a great shopping experience. But beware of the prices! - 16928
After visiting the store, I dug up some numbers that shocked me. Here's one that really left an impression: the typical Anthropologie customer spends eighty minutes in the store per visit. Eighty -- that's one and a third hours on each visit. How much time do you think the average customer spends with other retailers? Fifteen minutes. That's an amazing number that should convey loads about the feel of the stores.
Anthropologie was formed to capitalize on patrons of the Urban Outfitters chain who outgrew UA's fashions. As such, the target customer for Anthropologie clothing is a 30 to 40'ish sophisticated woman with high disposable income. Not a bad niche to target!
Ask ten women what they think of Anthropologie and you'll probably hear . . . one opinion! Almost unanimously, people love the store, but aren't crazy about the prices. Granted, they are steep, but for good reason. Anthropologie is very selective and exclusive with their clothing lines, and just about all of the clothing you find in a retail location is limited edition. Heck, they even have a good selection of one-of-a-kind items!
These items tend to fly off of the shelves, leaving oddball items scattered about, but that leads to an opportunity for buyers: namely, sales racks. There are quite a few sale items if you don't mind hunting, which I'm sure is partly responsible the average length of stay.
What impresses me the most about Anthropologie clothes is the distinctive styling. Their fashions include a lot of floral prints, laces, and velvets, but look classy and sophisticated at the same time. The feeling that I get is that it's a clothing line for beautiful women who don't want to reveal half of their bodies to look sexy. Touchdown, I'd say.
If you're really looking for a deal, you can find discount Anthropologie clothing online - not through the Anthropologie store, but through other retailers. I can't imagine that these items are wholesale, and with the high turnover in clothing, I don't think it's made up of last season's items either, but the price is attractive!
Here's the bottom line: if you haven't yet stepped foot in an Anthropologie store, find out if there's one in the vicinity. It really is a great shopping experience. But beware of the prices! - 16928
About the Author:
To help other clothing enthusiasts find designer clothing and accessories at wholesale prices, Smruti runs direct-to-buyer web sites for two of her favorite brands, Anthropologie clothing and discount Gucci bags. Visit today to find a huge selection of designer items at rock-bottom prices.
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