You understand that advertising is the key to building a successful online business so you are light years ahead of many of your competitors. Most of your time should be spent (I'd say up to seventy percent) promoting and marketing your business. In the paragraphs that follow, we'll be looking at which type of advertising is better for you.
Here is my take having used both forms of advertising successfully. There really is no such thing as free advertising. Time is money and you are either going to spend the money upfront or spend the time to make it happen. The real question is how much is your time worth?
For the sake of this article, let's call them automated (paid) vs. manual (free) advertising. That said, there are many ways you can use both methods and neither is necessarily better than the other. The real key you must first determine is what works best for you and what are you comfortable with.
Either way there are inherent advantages to any form of marketing you choose to do. The main key should be your marketing effectiveness. Are you getting the results you're looking for? Advertising without the desired goal of achieving profitable sales will leave you disgusted and eventually put you out of business.
Let's look at the upside when it comes to free advertising first. Free advertising gives you hands on experience and the necessary background to make more informed decisions when you decide to use paid methods. It also allows you to get a feel for the marketplace and become an expert in areas which drives up your perceived value in the online community as well.
With paid advertising on the other hand, there are also some strong arguments as well. Typically with a paid advertising you can consult with vendors to determine the
expected outcome based on their experience. It is leveraged so it saves you time that can be used building your business in other ways.
Whether paid or free the ideal solution for determining which methods to use is to track your results. Using an online tracking system will allow you to monitor your results which will save you time and money in the short and long run. Knowing which ads are working and which aren't allows you to make quick decisions when it comes to how you'll expend your resources.
Your time and budget will ultimately determine which advertising methods are best for you. I suggest trying a few methods that interest you and use them until you feel comfortable and somewhat proficient. Don't try to do a little bit of everything as this does not work. Pick something, stick to it and then move to another method while tracking your results throughout. - 16928
Here is my take having used both forms of advertising successfully. There really is no such thing as free advertising. Time is money and you are either going to spend the money upfront or spend the time to make it happen. The real question is how much is your time worth?
For the sake of this article, let's call them automated (paid) vs. manual (free) advertising. That said, there are many ways you can use both methods and neither is necessarily better than the other. The real key you must first determine is what works best for you and what are you comfortable with.
Either way there are inherent advantages to any form of marketing you choose to do. The main key should be your marketing effectiveness. Are you getting the results you're looking for? Advertising without the desired goal of achieving profitable sales will leave you disgusted and eventually put you out of business.
Let's look at the upside when it comes to free advertising first. Free advertising gives you hands on experience and the necessary background to make more informed decisions when you decide to use paid methods. It also allows you to get a feel for the marketplace and become an expert in areas which drives up your perceived value in the online community as well.
With paid advertising on the other hand, there are also some strong arguments as well. Typically with a paid advertising you can consult with vendors to determine the
expected outcome based on their experience. It is leveraged so it saves you time that can be used building your business in other ways.
Whether paid or free the ideal solution for determining which methods to use is to track your results. Using an online tracking system will allow you to monitor your results which will save you time and money in the short and long run. Knowing which ads are working and which aren't allows you to make quick decisions when it comes to how you'll expend your resources.
Your time and budget will ultimately determine which advertising methods are best for you. I suggest trying a few methods that interest you and use them until you feel comfortable and somewhat proficient. Don't try to do a little bit of everything as this does not work. Pick something, stick to it and then move to another method while tracking your results throughout. - 16928
About the Author:
Want to take a sneak peek at a legitimate internet home business model or just take a short video tour of author Kylon Trower's home based business office in beautiful Santa Clarita, CA.
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