Tuesday, December 30, 2008

Effective methods of online ads

By Rohndra Tanderly

Everyone knows that online marketing is important in growing a business. You won't sell what you have to offer if people don't know you exist. With the advent of the internet, advertising is a little more complex than it has been in the past. Not only do you have the traditional options for your advertising dollars, you also have many options for online advertising.

Advertising that is targeted to people that already interested in what you have to offer is an obvious choice. Put yourself in your customer's place. If you were looking for the product you are offering, what words would you use to search for it?

Pay per click (PPC) advertising creates a link on a page which is triggered by a keyword. You only have to pay for this advertising when a person clicks through to your website. Google AdWords is an example of this type of advertising.

Text link advertising is another, relatively inexpensive, way to go. It allows you to a select a keyword within the text of another website to direct people to your site.

Classified Ads? No not the ads found in newspapers. These are found online and are usually free. Use online classifieds to gain exposure for your site and funnel traffic to it. Go after sites with proven traffic or sites that have a huge network of partners they syndicate to, you want as much exposure as possible.

Now its time to get started. Use some of the cheap methods listed to start generating traffic. - 16928

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