Here's a story about two schools with the same number of students; they both had to fundraise to pay for their expenses for the year! Both groups were in the same type neighborhood so barring a tornado coming through one of the towns, everybody thought they would get the same fundraising results.
The first group had a little over 100 students. Everyone was excited about the upcoming fundraiser because they had chosen to sell a pretty popular fundraising product! Everyone was excited to get their fundraising program kicked off. The other group also had about the same number of students. They chose to do the same fundraising program that the other group did! Even though they both were in similar areas they weren't anywhere near each other. So they did not compete for same the customers.
Both schools decided to start the sale on the same day. There really was only one major difference in what each group did. The first school chose to run their sale like they had been doing it for years. The second group made a tiny change in "the way" they ran their fundraiser.
The first group finished the sales and made $1,450 in profit. They were very happy because they had been making about that amount for years! They were happy until they heard about the second school's results. That group finished their sale and made a profit of over $4,000! The small change they made in the way they ran their fundraiser was so minor that no one from the other school could figure it out. It's not that it was a great secret. There was nothing that went on that was underhanded. It was all out in the open for everyone to see. In fact, that is exactly why the second school did so well. It is because everyone knew about the secret change is why they did so much more in profit.
But the question is still unanswered, why was there such a HUGE difference in Profits? Hint: It was not the profit percentage. In fact, the first group was offered 3% more profit than the second group because they signed up early in the year. So profit % is not the reason that they made so much more.
The answer will surprise you. You will probably think that it makes lots of sense when you understand what they did different. In fact it's something you see every day, but for some reason most fundraising companies don't help their schools connect the dots and apply it to their fundraisers. I simply don't understand why, but that is how it is.
Well, actually I, do understand why. But there is nothing that I can do about all the other fundraisier companies out there. The only thing I can do is make sure that my schools know what it is and how to do it at their school. - 16928
The first group had a little over 100 students. Everyone was excited about the upcoming fundraiser because they had chosen to sell a pretty popular fundraising product! Everyone was excited to get their fundraising program kicked off. The other group also had about the same number of students. They chose to do the same fundraising program that the other group did! Even though they both were in similar areas they weren't anywhere near each other. So they did not compete for same the customers.
Both schools decided to start the sale on the same day. There really was only one major difference in what each group did. The first school chose to run their sale like they had been doing it for years. The second group made a tiny change in "the way" they ran their fundraiser.
The first group finished the sales and made $1,450 in profit. They were very happy because they had been making about that amount for years! They were happy until they heard about the second school's results. That group finished their sale and made a profit of over $4,000! The small change they made in the way they ran their fundraiser was so minor that no one from the other school could figure it out. It's not that it was a great secret. There was nothing that went on that was underhanded. It was all out in the open for everyone to see. In fact, that is exactly why the second school did so well. It is because everyone knew about the secret change is why they did so much more in profit.
But the question is still unanswered, why was there such a HUGE difference in Profits? Hint: It was not the profit percentage. In fact, the first group was offered 3% more profit than the second group because they signed up early in the year. So profit % is not the reason that they made so much more.
The answer will surprise you. You will probably think that it makes lots of sense when you understand what they did different. In fact it's something you see every day, but for some reason most fundraising companies don't help their schools connect the dots and apply it to their fundraisers. I simply don't understand why, but that is how it is.
Well, actually I, do understand why. But there is nothing that I can do about all the other fundraisier companies out there. The only thing I can do is make sure that my schools know what it is and how to do it at their school. - 16928
About the Author:
If you want to know exactly how to more than double your next school fundraising event, go to AIM Fundraising's website. This is not a closely guarded secret kind of thing. You are already using this every time you run a school fundraising program. The thing that makes this different is that, we show you exactly how to use it in your school to make your fundraising program more profitable.
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