Thursday, December 11, 2008

Think Cooperation, Not Competition

By William Blake

Those of us with competitive natures are always competing for everything. We even compete to be the most competitive. Our thoughts are always about 'winning' or 'losing'.

It's important to be able to tell the difference between a competitive event and one where the winner is determined through cooperation. Although there's nothing wrong with wanting to win, our desires can hurt rather than help if applied in the wrong scenario.

In a competitive event there is always a clearly defined winning point, a goal, or finish line. In chess the object is to 'check-mate' your opponent, if you are playing football then you need to get more points than the other team in order to win. Internet marketing is very different in this regard. There is no time limit and there is no finish line.

Internet marketing is at its optimum when it works to research, test, share and act on new ways to do internet marketing better. It works best when working within a community to better itself. Competitive attitudes get in the way and progress is much faster through cooperation.

Everyone contributes to the development of internet marketing since there is a huge benefit to the community as a whole, and your customers are better able to do the things they want, resulting in more profits all round.

For those of us who are born competitors we have to compete to see who can be the most cooperative. We have to supply more leads. We have to put together more joint ventures.

The only way competition can help cooperation is by making us reach out to help others more quickly than our competitors. This is the only way to be successful at internet marketing.

There is plenty of business out there for all of us. The supply of business isn't limited. We can all benefit when any of us benefit. That is what the whole idea of cooperation is.

Leading on from this is my next point. Stop blaming the Guru's..

How many people have you met who always have an excuse for their own failures? 9 out of 10 times their failure was caused by someone other than themselves. You know what I mean.

When they relate their stories one common thread starts to shine through. They were the victims in their failed business. It wasn't their fault that their business failed, they didn't do anything wrong, etc, etc. It's dangerous to believe them purely because it's wrong. Wrong, wrong, wrong. We all hold success and failure in our hands, and we actively choose one or the other via the decisions we choose to make.

When a business fails it can be for a whole multitude of reasons, none of which can be blamed on others. Several internet entrepreneurs have spoken to me and have blamed the failure of their internet businesses on whichever 'Internet Guru' they happened to have been listening to at the time.

These people tell anyone who will listen that the failure of their internet business was not their fault and that a 'guru' was responsible for the failure by selling them products that they didn't need and that they ended up receiving so much email that they couldn't get their work done.

Successful internet marketers ('gurus') often send out recommendations to their client list, informing them about products which may be of interest. At no point in time do they say that you are REQUIRED to make a purchase.

These offers are intended to help everyone on their list but the reality is that the products won't suit each and every person. That doesn't mean the product is no good, it's merely an indication of the diversity of business models represented in his list.

Each internet entrepreneur is responsible for their own success as well as for their own failure if it comes to that. Everybody should know their own business well enough to determine whether a product offered would be truly helpful or not and when advice is given, it is just that, ADVICE.

It isn't an order that you must follow...it is only a suggestion. The decisions about your business are always up to you and you alone. - 16928

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