To be truthful, you aren't going to sell much from article marketing if you don't achieve all of the goals of an articles in each article you write.
In order to get people to click on your link and buy from you, you need to achieve the seven goals of article marketing. I'll give you all the details in subsequent articles. This article will outline them for you so you know in a general way.
1. Attract The Reader's Attention.
You have to consider two factors in attracting the attention of your potential customers. First you have to make sure the subject of your article is so interesting that your reader feels compelled to read the whole thing. Then you have to quickly and clearly communicate your topic in the headline and first couple of sentences.
2. Get Your Prospects To Read The Whole Article.
Once you have attracted interest you need to say something that they didn't know before or in a way that they had never heard it before. This is called the "news value" of an article. There's no need for anyone to read your article if you aren't providing any real reason to continue reading.
3. Gain Your Prospect's Respect By The Time They Finish Reading The Article.
Start off your article with something that your reader can agree with even if you intend to say something that they would consider totally wrong without having read your article. Go Gradually. Make one solid point at a time until your have reached your surprising conclusion. Don't just blurt out a statement that people will disagree with. They will just stop reading. When you advance your case step by credible step your reader will respect you.
4. Make Your Reader Comfortable Feeling That You Understand Them By The Time They Finish Your Article.
This concept is so basic for any salesperson but all the courses on article marketing ignore it completely. If you expect to sell anything, first you need to have a rapport with your reader. Joe Vitale addresses this in his sales letter writing course as "maintaining their trance". In The Robert Collier Letter Book he calls it "staying in step with the conversation going on in their mind".
5. Make Your Article Worth Spending Time On
Reward the reader for spending time reading your article. If the reader feels they learned something valuable from you they will thank you by following your advice to click on your affiliate link. The more value you provide the better.
6. Set them up so they want to buy the product that you will ultimately offer for sale.
This is the basis of all successful selling through articles. It's known as pre-selling. You shouldn't be selling directly in your article but you should provide insightful information to help them appreciate the features in the product you will be selling.
7. Provide Motivation To Click On The Link In The Resource Box.
This is the simplest goal to achieve if you have successfully achieved the previous goals. All you have to do is ask them to click on the link provided. Just make sure you ask for them to take action. You always have to ask for a specific action or they won't click on the link.
You need to write so people are predisposed to clicking and buying your product. If you follow the steps listed in this article, article marketing is more of a science than an art. You will be amazed at the results you can achieve by paying attention to these key areas.
I'll go into great detail for each step in subsequent articles so you know exactly what to write in your own articles. - 16928
In order to get people to click on your link and buy from you, you need to achieve the seven goals of article marketing. I'll give you all the details in subsequent articles. This article will outline them for you so you know in a general way.
1. Attract The Reader's Attention.
You have to consider two factors in attracting the attention of your potential customers. First you have to make sure the subject of your article is so interesting that your reader feels compelled to read the whole thing. Then you have to quickly and clearly communicate your topic in the headline and first couple of sentences.
2. Get Your Prospects To Read The Whole Article.
Once you have attracted interest you need to say something that they didn't know before or in a way that they had never heard it before. This is called the "news value" of an article. There's no need for anyone to read your article if you aren't providing any real reason to continue reading.
3. Gain Your Prospect's Respect By The Time They Finish Reading The Article.
Start off your article with something that your reader can agree with even if you intend to say something that they would consider totally wrong without having read your article. Go Gradually. Make one solid point at a time until your have reached your surprising conclusion. Don't just blurt out a statement that people will disagree with. They will just stop reading. When you advance your case step by credible step your reader will respect you.
4. Make Your Reader Comfortable Feeling That You Understand Them By The Time They Finish Your Article.
This concept is so basic for any salesperson but all the courses on article marketing ignore it completely. If you expect to sell anything, first you need to have a rapport with your reader. Joe Vitale addresses this in his sales letter writing course as "maintaining their trance". In The Robert Collier Letter Book he calls it "staying in step with the conversation going on in their mind".
5. Make Your Article Worth Spending Time On
Reward the reader for spending time reading your article. If the reader feels they learned something valuable from you they will thank you by following your advice to click on your affiliate link. The more value you provide the better.
6. Set them up so they want to buy the product that you will ultimately offer for sale.
This is the basis of all successful selling through articles. It's known as pre-selling. You shouldn't be selling directly in your article but you should provide insightful information to help them appreciate the features in the product you will be selling.
7. Provide Motivation To Click On The Link In The Resource Box.
This is the simplest goal to achieve if you have successfully achieved the previous goals. All you have to do is ask them to click on the link provided. Just make sure you ask for them to take action. You always have to ask for a specific action or they won't click on the link.
You need to write so people are predisposed to clicking and buying your product. If you follow the steps listed in this article, article marketing is more of a science than an art. You will be amazed at the results you can achieve by paying attention to these key areas.
I'll go into great detail for each step in subsequent articles so you know exactly what to write in your own articles. - 16928
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