Some time ago I was asked a very interesting question: "It is very difficult to find online JV partners and affiliates for my business. My business is mainly offline. Can you give me some ideas what to do?" Many people ask this question and because of that I think it is best if I share my answer with them. That's why I wrote this article.
When you find offline customers, you are in the lucky position to assist them go online. This task is very lucrative for an active offline marketer.
Bringing offline customers online is a great opportunity and if you are an offline marketer, your offer could be something like this, "I can take all the dirty work - I will launch an online campaign and I will teach the customers about this and this. Would you like in exchange to be a guest of mine? You can add some tips or something like that."
The real whip for them is that you could easily set up some type of an affiliate arrangement whereby they would receive some type of a monetary gain by sending their traffic to you.
In addition to launching an affiliate program and inviting them to join, you can also take advantage of any customers lists they might have. These might be offline customers but you can offer to pay for an offline campaign the main purpose of which is to bring these offline customers online. Then you can offer your partners a percentage of the revenue.
That is a really successful way that we have utilized in the past because most joint ventures do not come to the partner with a proposal that really makes it attractive and a win-win. If you do that, you are saying, "Look, I'm willing to pay for the cost to market to your list so it cost you nothing and we'll drive everybody through your affiliate link so that anybody who does register you are going to gain momentarily."
From your partner's point of view, it is a great deal - no costs, only financial gain. For you it is also a bargain - you get access to a list of customers, who are interested in the product.
It will help them to see that there is an online opportunity and that would work well for you down the road if they are interested in setting up any type of an affiliate arrangement. - 16928
When you find offline customers, you are in the lucky position to assist them go online. This task is very lucrative for an active offline marketer.
Bringing offline customers online is a great opportunity and if you are an offline marketer, your offer could be something like this, "I can take all the dirty work - I will launch an online campaign and I will teach the customers about this and this. Would you like in exchange to be a guest of mine? You can add some tips or something like that."
The real whip for them is that you could easily set up some type of an affiliate arrangement whereby they would receive some type of a monetary gain by sending their traffic to you.
In addition to launching an affiliate program and inviting them to join, you can also take advantage of any customers lists they might have. These might be offline customers but you can offer to pay for an offline campaign the main purpose of which is to bring these offline customers online. Then you can offer your partners a percentage of the revenue.
That is a really successful way that we have utilized in the past because most joint ventures do not come to the partner with a proposal that really makes it attractive and a win-win. If you do that, you are saying, "Look, I'm willing to pay for the cost to market to your list so it cost you nothing and we'll drive everybody through your affiliate link so that anybody who does register you are going to gain momentarily."
From your partner's point of view, it is a great deal - no costs, only financial gain. For you it is also a bargain - you get access to a list of customers, who are interested in the product.
It will help them to see that there is an online opportunity and that would work well for you down the road if they are interested in setting up any type of an affiliate arrangement. - 16928
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