Thursday, December 18, 2008

How To Create Content and Bonuses Easily

By Stu McLaren

The other day I was asked a great question that I want to share with you in this article. "I am just starting out and want to host some teleseminars. I do not have a lot of info products ready to go yet but like the idea of having some special bonus gifts to get people on to the calls. What are some of your favorites that are easy to create?" Read on for the answer I gave.

Audio is very, very simple and that if you have experience or a knowledge base surrounding a certain topic, it is way easier for you or for me and to get on the phone and teach people about it or have somebody ask you questions and you just answer them because you already have a knowledge base surrounding that topic area.

The good thing about audios is that they can be reused in many ways. The first thing you can do with an audio is to sell it as it is - put it on your site and let people download it. Another way to chunk it is to give it to somebody to transcribe it and then turn the transcript into a special report or an eBook. Also, you can pack the transcription and the audio and this way you have a physical product ready.

My preferences go to audio in usable form or shape and the best way to get it is via teleseminars. There was a period of time, when I was in product creation mode and I was doing a teleseminar weekly. My idea was to create as many products as I could. That's why I did teleseminars on many different topics, recorded them all and then I gave them to be transcribed.

Now I have a whole bunch of products that I have used that a variety of different ways. Number one is to sell the product outright. Number two is to use the products as different bonuses for different affiliate offers and/or bonuses for some of my other packages.

So for me, the easiest and the fastest way to create content and products and bonuses is definitely through creating some type of a recorded audio. With that, doing teleseminars was for me, the best method because you can add value to people who listen to you live and you can even sell the content live so you are getting paid to create the bonus and paid to create the content.

Recording audio is the fastest way to create content because the stuff comes directly - i.e. no writer's block in front of the white page. But if you happen to get stuck, the solution is easy - write some questions (10-12) and ask somebody to answer them. If each answer is 5 minutes long, the overall length of the recording will be 60 minutes.

In addition to audio, tip series are also a fast and easy way to create content and bonuses. Tips are brief and people like them because they are concentrated bites of information.

Let's say you are an expert in some area. Sit down and write the best 10 or 20 tips. You can add more stuff to the tips later. Tips are easy to distribute - one tip per page is a great way to give them to your customers.

Another really good and valuable resource or bonus that you can offer is checklist. People love checklists because what happens is you are condensing all the information into a very usable format. Checklists are a very appealing bonus because it prevents people from having to go through all the information. They get it all distilled down in a step by step format

Of course, there are many more bonus ideas you can think of. However, if you want to be productive, it is very important that you reuse your work. In the case of teleseminars, no matter if you personally did it or you interviewed somebody else, the real value is that you have created the product from it. - 16928

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