If you are smart you are using Employee Referral Programs to help find job candidates in a difficult market. You have to keep hiring to find talented people and moving ahead of your competition for when the market turns around.
As many marketers know, word-of-mouth marketing is crucial in pushing any product and the same can be said for recruiting job candidates. Candidates choose jobs based on the possibility of working with peers on exciting projects that they can be motivated about.
A challenging economy requires intelligent budgeting and ERPs give you a chance to find ideal candidates without spending a fortune on head hunters and external recruiting solutions. You have to be balanced with online advertising and other intelligent avenues of recruiting, but an effective ERP needs to be huge.
Also they can reach so much farther as a corporation than as a department that gets labeled as annoying. Let's be honest, a person would like to hear from a peer in the department that they would be working with, than a recruiter that has a potential bias just to get you hired.
You have to be careful to make sure that your employees are being used wisely so they are not distracted from their work and that they don't get frustrated. It can backfire and hurt you, them, and the candidates.
It is important to use web 2.0, social media, and other forms of interactive online media like IM chatting or RSS feeds to connect to your candidates. This can be huge for job candidates because they get to put a trusted face now to a large corporation.
It is smart to use niche sites or microsites for your individual employees that allow for them to reach out to other candidates. They need to be optimized with some level of SEM and you have to use some solid form of branding to appeal to candidates.
EnticeLabs has a great product called TalentSeekr that allows for you to brand your company, work culture, exciting projects, and job benefits. They also do an amazing job of leveraging sites by using SEM with many publishers they have relationships with all over the web. - 16928
As many marketers know, word-of-mouth marketing is crucial in pushing any product and the same can be said for recruiting job candidates. Candidates choose jobs based on the possibility of working with peers on exciting projects that they can be motivated about.
A challenging economy requires intelligent budgeting and ERPs give you a chance to find ideal candidates without spending a fortune on head hunters and external recruiting solutions. You have to be balanced with online advertising and other intelligent avenues of recruiting, but an effective ERP needs to be huge.
Also they can reach so much farther as a corporation than as a department that gets labeled as annoying. Let's be honest, a person would like to hear from a peer in the department that they would be working with, than a recruiter that has a potential bias just to get you hired.
You have to be careful to make sure that your employees are being used wisely so they are not distracted from their work and that they don't get frustrated. It can backfire and hurt you, them, and the candidates.
It is important to use web 2.0, social media, and other forms of interactive online media like IM chatting or RSS feeds to connect to your candidates. This can be huge for job candidates because they get to put a trusted face now to a large corporation.
It is smart to use niche sites or microsites for your individual employees that allow for them to reach out to other candidates. They need to be optimized with some level of SEM and you have to use some solid form of branding to appeal to candidates.
EnticeLabs has a great product called TalentSeekr that allows for you to brand your company, work culture, exciting projects, and job benefits. They also do an amazing job of leveraging sites by using SEM with many publishers they have relationships with all over the web. - 16928
About the Author:
Cade Krueger consults with recruiters as the Director of Sales for Entice Labs and helps recruiters with job recruiting for quality hires. He also promotes a solution, called TalentSeekr, for recruitment advertising that sources five works the candidates at a tenth of the cost of job boards. This helps to save recruiters work and money.
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