Tuesday, December 2, 2008

Does Your Copywriter Have This Critical Marketing Trait...?

By DK Fynn

Wanting to hire your next copywriter--one who's truly a professional?

Are you stuck, and don't know what to do next?

Don't despair! Just give me a few minutes of your time, and I'll share with you one of the most important secrets you want to know when looking for a copywriter. A lot of people don't know that they should be looking for this trait when they want to secure the services of a copywriter. And what makes it more of a secret is that the more amateurish copywriters usually don't make this distinguishing trait as apparent as they should.

What is this little-know secret, or trait?

Avoid contracting with someone who's "just a copywriter." That's the secret.

In other words, you don't just want a copywriter, you want someone who's focus isn't solely on the marketing materials they'll create for you.

You're probably asking, "What do you mean by that?"

From my experience, I know that online or offline (primarily online), there's a lot more that goes into the success of any marketing campaign than just the web copy. Most other copywriters think that the sales copy alone is the magic key. That's not 100% true. While the traditional role of a copywriter is important, it's only a piece of a larger puzzle, and not the whole puzzle in and of itself. What I would encourage you to look for is to find a freelance copywriter who understands marketing, and can develop an entire marketing strategy that meets your objectives.

This is the reason why professional freelance copywriters use the following titles:

Direct-response website copywriter and marketing consultant

Freelance copywriter and marketing strategist

Professional website copywriter and business strategist

Of course, these aren't the only titles of a professional copywriter, but the message is clear: In addition to copywriting services, these copywriters also provide strategies to make sure the work they provide for you is most effective.|The title combinations are many, but the message is the same: These copywriters don't just provide copywriting; they also provide marketing plans and customer aquisition models that make sure the work they do for you is put in all the right places.

In other words, not only will they provide the copywriting you know you need, they can develop the entire marketing strategy that you've been missing. It's this customized strategy, combined with all the other success factors, that will help your business succeed.|Again, the promise of all this is that if you pick a true professional to work with, you'll either be handed a strategy that they think will work for you, or they'll be able to take your marketing plan and create copy that fits perfectly into that plan.

That's why you need a freelance copywriter who's also a marketing strategist.

Again, the promise of all this is that if you pick a true professional to work with, you'll either be handed a strategy that they think will work for you, or they'll be able to take your marketing plan and create copy that fits perfectly into that plan.

That's why you need a professional copywriter who's also a marketing strategist.

In conclusion, I hope that what was introduced as a "secret" just a few minutes ago is now an apparent necessity. Working with someone who really understands you, your market, and what you're trying to accomplish will dramatically increase the chances of your project's success. - 16928

About the Author:

No comments: