Saturday, December 20, 2008

Chiropractic Marketing That's Recession-Proof

By Matthew Loop, DC

I have trouble believing that it's been a whole 3 years since I brought the power of Web 2.0 marketing and social media to the chiropractic profession. After humbly beginning to market on sites like YouTube, and Facebook, my success has grown to countless social media outlets all over the internet. The growth of the Web 2.0 boom could almost be labeled as faster than an online virus expanding for 3 solid years. The internet and communications are continuing to change with every passing second, and this expansion has the ability to expand your chiropractic practice with equal force and intensity. Not only that; the potential for earning multiple forms of income, simultaneously, is amazing.

Chiropractic consultants were once able to help humble practices earn more money and market themselves better. Today, this is no longer the case. In fact, every time a chiropractic practice puts down money for one of these groups, they're completely losing that money. They'll never see it again. Why is this? Consultants today don't know a darn thing about Web 2.0 and social media, and the things they do know no longer work.

Even though times are really rough, there are people out there who are making phenomenal amounts of money, because they know where to do it! The internet and Web 2.0 are the goldmine at the end of the rainbow, and so few people in the chiropractic business are even looking there for it! Are you going to try, or stay behind in the rain?

Below is a quick-list of a few sites that I readily frequent (and I highly recommend you do as well) in my Web 2.0 marketing endeavors for my chiropractic practice and the other streams of revenue that continue to flow. Begin at YouTube.com, Digg.com, Squidoo.com, EzineArticles.com, StumbleUpon.com, Facebook.com, Twitter.com, Myspace.com, Free-Press-Release.com, Wordpress.com, Photobucket.com, Furl.com, and eHow.com.

I could easily list over 200 websites but for times sake, we'll keep it at a few. It's important to have a systematic blueprint or checklist to run-through when learning to harness the power of social media. The good news is that you, as a practicing chiropractor, DO NOT have to do it all yourself. These tasks can be very simple to outsource if you understand and have a little direction.

These tools are easy to learn when you have the right teacher, and anyone can get the hang of it. When you are coachable, you can exponentially increase your chances of success today and in the future with this free chiropractic marketing.

You can even make your practice an online money-maker with Web 2.0 social media. There's nothing that beats getting-up in the morning and knowing that Web 2.0 has been working for you throughout the night, making more money and connections. Sometimes it seems like a dream that business can happen so effortlessly and successfully, but there are other chiropractors who are living this dream, so I know it's a reality.

When you set-up other ways of accruing passive income while you're marketing your chiropractic firm, you are making your business recession-proof. To achieve this you have to be innovative and think out of the box that chiropractor consultants still think inside of.

Start by providing something of value to current and future patients online. When you put yourself and your practice in front of the world audience, you are greatly increasing your ability to communicate with a greater pool of people and sharing your talents. And believe that you have something to offer and talk about on the web! There are people out there that you can help, and they want to hear from you. Develop a YouTube video channel around a weekly series discussing some aspect of your chiropractic field. This is just an example of something helpful and informative that you could do that will simultaneously draw more people to your practice.

Be one of the innovators who are achieving unbelievable success online with Web 2.0. You can simultaneously make multiple avenues of streaming income that only add to the power of your practice. - 16928

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