Monday, December 22, 2008

Analytics and Conversion Why They're Important

By Chris Jonathan

Website conversion can be and some believe it is more important then website traffic. It is because with the same amount of traffic you are getting you can make more money just by changing a bit your website.

So, in other words some free conversion strategies helps you eliminate the cost of getting traffic. Traffic is not free, it costs money. A better option to paid traffic is to first create a website that converts then spend money on traffic.

Your website conversion rate should concern you. This simply refers to how many visitors to your website it takes before you make a sale. It is called conversion because you are 'converting' a casual visitor into a buyer. Website conversion should concern you because when you can increase the rate at which your website visitors convert into buyers, you make more money without increase your costs

Increasing your website's conversion rate should be your top priority before spending your time and money on Search Engine Optimization, or Search Engine Marketing. It is true that traffic is essential. However, without a good conversion rate, the traffic that you paid for means absolutely nothing. This analytics and conversion strategy will dramatically increase your website conversion and produce massive amounts of new leads week in week out via your website. You would think that this strategy is a closely guarded secret because hardly anyone uses it.

Next, it will help you optimize your website for the search engines. One you have a pretty good idea of who your visitors are and which pages they visit the most, you can begin to optimize your website. You will want to take a look at the keywords that they are searching for and see which pages need to be better optimized for those keywords. There are so many improvements and adjustments that you can do with data that analytics populates for you. You just need to pick a few and work on them.

People value their secrecy. However, they are willing to trade their contact information if you can offer them something they value. Also, remember that the more contact information you want, the better your offer should be. Today it's indeed standard to ask for a name, phone number, and email address. If you're asking above and beyond that, expect a drop in response rates or be prepared to provide a proportional offer in exchange.

This is a great source for keyword phrases for landing pages. You probably have a great opportunity to create a very popular landing page.

Other sources for suggestions for landing pages might be your AdWords reports, Google Analytics or Google Webmaster Tools if you are using any of these services. They key here is to know what your visitors/customers are looking for and create optimized landing pages to capitalize on these phrases. - 16928

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