Does your website not do what you want? Does it repel your the few visitors that you get. I've compiled a list of possible reasons why your website stinks
You forgot to Plan
The most common reason for not planning is to save time. Not planning your website when you start creating it is like having someone build a home without any blueprints. Without blueprints or a website plan, you'll end up with results that stink. The best reason to plan out your website before having it built is to save time and money.
You Forgot to Budget
So you thought you just needed a website and traffic would magically show up. Spending the entirety of your budget on design and content is a mistake worth filing chapter 7 bankruptcy. Not only do you need a website, but you also need to market it. Without an audience, your website is useless. Follow the flexible rule of thumb: spend a quarter on design and branding, a quarter on content and development, a quarter on public relations and SEO, and a quarter on your initial advertising budget.
You Forgot to Do Cross Browser Testing
Your website looks great in Firefox, but looks awful in Internet Explorer or vice versa. With problems like this, you are presenting a destructive image to half or more of your audience. Make sure your website works in Internet Explorer 6-8, Firefox 2-3, and Safari browsers. Heck, It couldn't hurt to check it out in Google Chrome as well.
Cluttered - Too Many Voices
You thought you could create a site with no thought to what you wanted to accomplish with it. As the cat from "Alice in Wonderland" said to Alice when deciding which road to take, If you don't know where you are going, any road will take you there." If you have no end destination, it means your website has no purpose; so congratulations, you've wasted your money. One of the most lucrative steps you can take in creating a website is to determine the prime purpose of your website and gear every effort towards accomplishing this goal.
Your Website is Worthless
If your traffic is not better off after visiting your site, your site probably has nothing of value. And if your site has nothing of value to your visitors, do you really think they are going to stay long or come back? Give them a reason to stay on your site, give them a reason to come back, and you can do this by putting value into your web design and content.
You Make Your Audience Wait
Either you chose a poor hosting service, have terrible programming for your backend or decided to do your website with media intensive flash; so it's slower than snails and you are losing your audience. Making your audience stand in line so you can pitch your business ideas to them is a poor start. If you must use the search engine enemy Flash, make sure it loads quickly or you'll lose your audience's attention and interest.
Your Web Design Needs Direction
Did you choose a template for your site? Or could the same design for your website be used for any other company? What you're lacking is a brand, meaning a specific image or voice for your company. By creating a generic design, you haven't given your customers any reason for choosing you over your competitors, which means you're losing more business than you should be. Pick a designer who has an in depth understanding of branding to avoid this deadly mistake. - 16928
You forgot to Plan
The most common reason for not planning is to save time. Not planning your website when you start creating it is like having someone build a home without any blueprints. Without blueprints or a website plan, you'll end up with results that stink. The best reason to plan out your website before having it built is to save time and money.
You Forgot to Budget
So you thought you just needed a website and traffic would magically show up. Spending the entirety of your budget on design and content is a mistake worth filing chapter 7 bankruptcy. Not only do you need a website, but you also need to market it. Without an audience, your website is useless. Follow the flexible rule of thumb: spend a quarter on design and branding, a quarter on content and development, a quarter on public relations and SEO, and a quarter on your initial advertising budget.
You Forgot to Do Cross Browser Testing
Your website looks great in Firefox, but looks awful in Internet Explorer or vice versa. With problems like this, you are presenting a destructive image to half or more of your audience. Make sure your website works in Internet Explorer 6-8, Firefox 2-3, and Safari browsers. Heck, It couldn't hurt to check it out in Google Chrome as well.
Cluttered - Too Many Voices
You thought you could create a site with no thought to what you wanted to accomplish with it. As the cat from "Alice in Wonderland" said to Alice when deciding which road to take, If you don't know where you are going, any road will take you there." If you have no end destination, it means your website has no purpose; so congratulations, you've wasted your money. One of the most lucrative steps you can take in creating a website is to determine the prime purpose of your website and gear every effort towards accomplishing this goal.
Your Website is Worthless
If your traffic is not better off after visiting your site, your site probably has nothing of value. And if your site has nothing of value to your visitors, do you really think they are going to stay long or come back? Give them a reason to stay on your site, give them a reason to come back, and you can do this by putting value into your web design and content.
You Make Your Audience Wait
Either you chose a poor hosting service, have terrible programming for your backend or decided to do your website with media intensive flash; so it's slower than snails and you are losing your audience. Making your audience stand in line so you can pitch your business ideas to them is a poor start. If you must use the search engine enemy Flash, make sure it loads quickly or you'll lose your audience's attention and interest.
Your Web Design Needs Direction
Did you choose a template for your site? Or could the same design for your website be used for any other company? What you're lacking is a brand, meaning a specific image or voice for your company. By creating a generic design, you haven't given your customers any reason for choosing you over your competitors, which means you're losing more business than you should be. Pick a designer who has an in depth understanding of branding to avoid this deadly mistake. - 16928
About the Author:
One of Utah's leading expert Internet Marketers, Matthew Henage, has shared his wisdom of how to craft a superior web design and market it to a target audience. His knowledge has made his Utah web design firm known as a one of the top Utah website design companies around.
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