Definition: Web 2.0 describes the current state of the internet--an evolution from static, impersonal web pages to today's series of interactive community-based platforms. This article looks at Web 2.0 from a marketing and social perspective rather than the underlying technology that makes it all possible.
Let's look a few of the hottest Web 2.0 platforms today.
1. Video--sites such as the ever-popular Youtube, Google Video, and Metacafe.
2. Facebook
3. MySpace
4. Twitter
All of the above sites offer a place for people to socialize and interact. But what is truly revolutionary about these sites (and all the other Web 2.0 platforms out there) is that people can easily use technology to leverage their ability to exchange "insider" information, share opinions, and interact in a virtual world that is the closest thing we've ever seen to the offline, real world.
Web 2.0 adds personality and relationship to the internet. It takes technology to the next level and is based on the inherent understanding that people want relationships.
Let's consider online commerce. The traditional ecommerce or corporate website builds little relationship, and consequently, little trust. Take a website with video that incorporates a place for customer/viewer feedback and all of a sudden you have interaction. This second kind of website will see much greater sales--assuming the video and interactive components are well done.
How can this work?
The answer is fairly obvious. People like human interaction and relationships in general; however, there's another reason. On the internet, people are looking for information, not to be sold. In the off-line world we are continually bombarded with over-the-top marketing/advertising. When people use the internet, they're typically in another mindset. They're looking for VALUE, good content and opinions from people they can trust. Web 2.0 offers an effective and satisfying solution. - 16928
Let's look a few of the hottest Web 2.0 platforms today.
1. Video--sites such as the ever-popular Youtube, Google Video, and Metacafe.
2. Facebook
3. MySpace
4. Twitter
All of the above sites offer a place for people to socialize and interact. But what is truly revolutionary about these sites (and all the other Web 2.0 platforms out there) is that people can easily use technology to leverage their ability to exchange "insider" information, share opinions, and interact in a virtual world that is the closest thing we've ever seen to the offline, real world.
Web 2.0 adds personality and relationship to the internet. It takes technology to the next level and is based on the inherent understanding that people want relationships.
Let's consider online commerce. The traditional ecommerce or corporate website builds little relationship, and consequently, little trust. Take a website with video that incorporates a place for customer/viewer feedback and all of a sudden you have interaction. This second kind of website will see much greater sales--assuming the video and interactive components are well done.
How can this work?
The answer is fairly obvious. People like human interaction and relationships in general; however, there's another reason. On the internet, people are looking for information, not to be sold. In the off-line world we are continually bombarded with over-the-top marketing/advertising. When people use the internet, they're typically in another mindset. They're looking for VALUE, good content and opinions from people they can trust. Web 2.0 offers an effective and satisfying solution. - 16928
About the Author:
Author Jenn Lawlor is an online entrepreneur and peer recognized online marketing expert. She has used Web 2.0 marketing strategies in marketing to build a very successful LifePath Unltd. business. Lawlor is also an online marketing teacher and mentor who offers free online marketing training.
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