Tuesday, January 13, 2009

Using Blogs for Profits

By Randy The Hermit

There are quite a few ways that you can create an income from your blog. I will cover a couple here.

A popular way to monetize your blog is to sell advertising space to other people or companies that have a product or service to sell.

Another kind of money making blog is one that helps a single brand improve its image by creating positive associations between the blog and the product in the mind of consumers.

These are two of many methods that can be used to create profits from your blog.

If selling advertising is your main goal you have a couple of choices, you can use established services that are ready to go or you can go out on your own and look for sponsors for you blog.

With the first method, you can find third party services like Google Adsense and Yahoo! Publisher Network that almost instantly provide advertising for your blog.

This saves you the work of finding prospects and recruiting them to your advertising program.

However, most people discover that they make less money through this method than they had hoped that their blog would earn.

Recruiting your own sponsors can definitely provide a better source of income but it can take time to find people that want to put sponsored links and banners on your blog.

If you are working in a niche that you know well the first thing you should do is try to contact others in that niche that you think might benefit from advertising on your blog.

People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies.

The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers, which can mean that you have to do several months of work before you start to make money blogging.

As blogging becomes a more and more lucrative business, a lot of established companies are considering how they can get into the action.

One way that companies are capitalizing on the blog movement is by having blogs that provide a kind of friendly face for their corporation.

Other companies will want to outsource their blogging to experienced bloggers that will let them get the brand recognition and build a relationship with the customer through a third party endorsement.

More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of gig. - 16928

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