Saturday, January 3, 2009

Unleash the Power of your Brand Name in your phone number.

By Buck Thompson

Let's face it, every type of business out there is fighting to pull in more customers and make more sales. If you are in a business that needs your potential customers to actually call you, then you are going to need a marketing campaign that is going to blow people out of the water! For your campaign to be successful you will need potential clients to remember your business name, and once they know that, they also need to know how they can contact you.

In order to make this easier for your customers you need give your phone number a brand name. The simplest and easiest way to do this is to get a phone word. A Phone word will help your clients to remember your phone number and your business, simply by remembering your brand name or a definite service that you can provide for them.

The big question here is how exactly do phone words work? All a person needs to remember is the specific name of a company or the brand that the company sells; from there they can click the numbers that actually correspond to letters on their cell or home telephone keypad. Phone words, sometimes also called phone names, will help your advertising campaign to make a lasting impression.

As an example, if you saw an ad and the phone number given was 1300 362 873 do you think your audience would actually remember it? Or is it easy to remember 1300 FOCUS FIT?

If you are still doubt the effectiveness of phone words, take a look at some simple facts.

- A phone number is 14 times more difficult to remember than a phone word.

- Over 60% of people don't keep business numbers and don't even use the yellow pages. Your competitor can be just one call away.

- Phone words have effectively increased advertising response rates by up to 350% in U.S and U.K markets, and companies are also getting similar results in Australia.

- Because you only have 3 seconds for your ad to create that lasting impression on your potential client, phone words are successfully make your number easier to remember.

- Phone words give you the opportunity to make life easier for your customers, showing them that you are there to provide them with the best service possible.

Take a look at this real life success story from all the way down under! A company is Australia used the phone word 1300 FOCUS FIT. Within two months of using this phone word, the company earned an extra $31,200! That is just within a two month period; think about what they could to in 6 months, or even a year! These results are indisputable, and this could happen for your company as well!

So, now what it all comes down to is how and where do you get your own phone word? Well, the solution is quite simple; all you need to do is get with a service that specializes in branding phone numbers. From there you can choose your phone word and wait for your sales to sky rocket! A quality service provider will take you step-by-step through the process, nothing could be easier!

If you are having a bit of trouble choosing your own phone word, then utilize one of the special tools designed to help you select the perfect phone word. The most successful phone words incorporate unique features of your business, such as your brand name, into the Phone word. This will help your clients remember your company name.

Think about it this way, a 1800-You Brand, or a 1300- Your Brand number is far more likely to be remembered by your clients. 1300-Dominos, or 1800-Television Repair are prime examples of how easy to remember your number could be.

Because of the results and the success experienced by companies employing phone words in the United States, the use of phone words is now booming in Australia. Many major companies are seeing excellent results thanks to the power inherent in phone words. Just think what a phone word could do for your business. - 16928

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