B1G1/BOGO (Buy One Give One) joins businesses with charity causes right around the planet so that every single business sale makes a significant difference somehow, somewhere, every second, every day. Yet it also does much more than that. It injects a potent marketing 'engine' growing and developing your own level of attraction.
Michael Porter, probably the world's most respected strategist on business states this: "I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy - or corporate social responsibility - is becoming an ever more important field for business. Today's companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive."
Everyone who hears about B1G1 gets it instantly. It is an idea that totally makes sense. And it's an idea whose time has come.
You can step up to make a continuing difference and literally play a part, not just in leaving a legacy, but also in transforming our world. It could be the best business and personal choice you've ever made. After all you will leave a legacy the question is : will it be one of consumption or one of choice.
Bill Gates has become key to this idea, calling for 'Creative Capitalism' in response to the vital question, he shares in TIME Magazine:
"How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?"
Buy1GIVE1 is about Sharing the Joy of Giving; and giving, results from having gratitude for what we have.
Remember - you don't 'get' giving till you get giving! - 16928
Michael Porter, probably the world's most respected strategist on business states this: "I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy - or corporate social responsibility - is becoming an ever more important field for business. Today's companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive."
Everyone who hears about B1G1 gets it instantly. It is an idea that totally makes sense. And it's an idea whose time has come.
You can step up to make a continuing difference and literally play a part, not just in leaving a legacy, but also in transforming our world. It could be the best business and personal choice you've ever made. After all you will leave a legacy the question is : will it be one of consumption or one of choice.
Bill Gates has become key to this idea, calling for 'Creative Capitalism' in response to the vital question, he shares in TIME Magazine:
"How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?"
Buy1GIVE1 is about Sharing the Joy of Giving; and giving, results from having gratitude for what we have.
Remember - you don't 'get' giving till you get giving! - 16928
About the Author:
Upgrade your CSR business model from Corporate Social Responsibility to Customer Social Responsibility with Buy1GIVE1 transactional giving. Visit Buy1GIVE1 (Buy-1-Give-1) today and become a member.
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