Entrepreneurs around the world are taking part in a growing online marketplace devoted to the buying and selling of handmade products. What is this marketplace, you ask. Its called Etsy and its a great place to sell your handmade wares.
Released in 2005, Etsy hosts more than 100,000 sellers worldwide. These sellers market everything from jewelry and candles to soap, clothing, and domestic products. While Etsy created its foundation in the buying and selling of homemade products, sellers can also sell craft supplies and vintage items as well.
Why Sell on Etsy?
Your own URL. Etsy provides sellers with a customizable online shop which includes a URL based on your username, access to marketing tools and resources and the ability to participate in an online community of Etsy sellers who network and support each other.
Etsy is easy for both buyers and sellers to utilize. Store owners can customize their shops without the need for programming skills or knowledge. PayPal is the payment processor of choice so payment and fulfillment are easy for both customer and buyer.
Getting started is free!
Your First Step to Selling on Etsy
Register. Visit Etsy.com and sign up. Its free " though you will be required to register a credit card to pay for listing and transaction fees.
When you make a sale Etsy will charge a 3.5% transaction fee and each item you list costs .20 cents however each listing lasts for four months.
Optimizing your Etsy Online Store
Because there are so many sellers on Etsy, its important to make a name for yourself and stand out from the crowd.
Choose your username wisely. Your username is what will become your store URL. Make a positive impression. Like eBay, sellers can build credibility through positive feedback ratings from customers.
Research your competition. Its also critical to spend some time checking out the Etsy website, your competition, and other artisans. This will help you set prices, create your online store, and position your products competitively.
Captivating photos. Your customers want to see your fantastic products. Be sure to take great pictures, pictures that represent all you have to offer.
Write detailed product descriptions. Its also important to provide accurate and detailed, though not long winded, descriptions of your products. If your product has an interesting story behind it, share. Tell prospects what your products are made out of, their size and shipping options.
Search Engine Optimization. Take advantage of keyword tagging and category features to position your store and products well. Each store owner gets fourteen keywords per product; make sure to use them all to position yourself competitively.
Cross promotion helps you build business across the board. Store owners with websites can use their store to market their business and vice versa. Post a link to your store in your email marketing " its a great way to broaden your audience and enhance profits.
Whether youre selling vintage clothing, crafting supplies, or one of a kind homemade items Etsy is the place to sell them. Their continued growth rate, ease of use, and highly targeted audience make it an ideal place to sell your wares and grow your business. - 16928
Released in 2005, Etsy hosts more than 100,000 sellers worldwide. These sellers market everything from jewelry and candles to soap, clothing, and domestic products. While Etsy created its foundation in the buying and selling of homemade products, sellers can also sell craft supplies and vintage items as well.
Why Sell on Etsy?
Your own URL. Etsy provides sellers with a customizable online shop which includes a URL based on your username, access to marketing tools and resources and the ability to participate in an online community of Etsy sellers who network and support each other.
Etsy is easy for both buyers and sellers to utilize. Store owners can customize their shops without the need for programming skills or knowledge. PayPal is the payment processor of choice so payment and fulfillment are easy for both customer and buyer.
Getting started is free!
Your First Step to Selling on Etsy
Register. Visit Etsy.com and sign up. Its free " though you will be required to register a credit card to pay for listing and transaction fees.
When you make a sale Etsy will charge a 3.5% transaction fee and each item you list costs .20 cents however each listing lasts for four months.
Optimizing your Etsy Online Store
Because there are so many sellers on Etsy, its important to make a name for yourself and stand out from the crowd.
Choose your username wisely. Your username is what will become your store URL. Make a positive impression. Like eBay, sellers can build credibility through positive feedback ratings from customers.
Research your competition. Its also critical to spend some time checking out the Etsy website, your competition, and other artisans. This will help you set prices, create your online store, and position your products competitively.
Captivating photos. Your customers want to see your fantastic products. Be sure to take great pictures, pictures that represent all you have to offer.
Write detailed product descriptions. Its also important to provide accurate and detailed, though not long winded, descriptions of your products. If your product has an interesting story behind it, share. Tell prospects what your products are made out of, their size and shipping options.
Search Engine Optimization. Take advantage of keyword tagging and category features to position your store and products well. Each store owner gets fourteen keywords per product; make sure to use them all to position yourself competitively.
Cross promotion helps you build business across the board. Store owners with websites can use their store to market their business and vice versa. Post a link to your store in your email marketing " its a great way to broaden your audience and enhance profits.
Whether youre selling vintage clothing, crafting supplies, or one of a kind homemade items Etsy is the place to sell them. Their continued growth rate, ease of use, and highly targeted audience make it an ideal place to sell your wares and grow your business. - 16928
About the Author:
Set yourself apart from other sellers with your own Etsy logo design. Angie Sandy is the lead designer and owner of Auction Add Ons, your source for making the most of your online selling.
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