Monday, January 26, 2009

Free Business Classifieds

By Alex Wu

Free is very good for a small business. As the economy continues a downward spiral, these companies are looking to save money any way that they can. A lot of times, advertising is what takes the first hit, but that defeats the purpose. You can't do business if people don't know about you. This is where free business classified ads come in. You can advertise all you want on the internet and it won't cost you a penny!

There are thousands of sites on the internet that are devoted to free business classified ads. There is not a small business around that can afford to pass up this opportunity. You have the ability to capture an audience for free that would cost you thousands of dollars in print.

Many small businesses forgo this outlet as they think they can only do business locally of that their product will not ship. What business is that? Just about every business you can think of has something that they can pack up and sell. You cannot afford to pass up the opportunity presented to you with free business classifieds.

You have to look at free business classifieds as weapon to do business with. In essence, you are at war with every other company out there that is selling the same thing as you. This weapon must be used effectively to destroy your enemy. You will do this by targeting your audience will skillful keywords that will direct them to a place where you can tell them more information about your product. There is only so much selling that you can do in a restricted space, use it wisely.

The key to the whole thing is to give a quick, attention getting blurb about your business and then direct them to your website, social page or blog. Once you get them there, you can use as much space as you want to get your point across. Now you have generated hits for you website and you have not spent one penny. How great is that?

The trick to the whole process is to get your ad noticed. You get it noticed by being at the top of the search engines. You do this by having appropriate keywords that are directly related to your product. Your phrases need to duplicate exactly what people are going to type in when they go to an engine looking for something. There are plenty of ways to figure this out. You can do it on your own or pay a company to put the list together for you to use that will guarantee that you shop up at the top.

Now it is time to get creative with free business classified ads and you are going to do that by exploring sites and areas in the classifieds that are common to what you are selling but are completely different at the same time. Confused? The idea here is a type of cross contamination. You are selling fishing poles. You have posted everywhere you can think of, but now you are going to use keywords for rifles in your ad but when they click, low and behold, they are lead to your fishing pole site. You are going after rifle buyers here that probably also fish. If they don't who cares, they close out your site and go back to the search engine. If they do fish, you may have caught them in an impulse moment and they start exploring your site. Tell me you haven't had this happen to you. Doing this effectively just may make you the next Bill Gaites! - 16928

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